Family owned company Thomann is one of Germany's hidden champions as an e-commerce pioneer. It was founded 1954 and a from 1996 accessible online. The retailer supplies millions of customers worldwide. These include musicians, producers, technicians, concert organizers, Youtubers and DJs.
I could support Thomann from 2013 – 2019 in the areas of product design, UX strategy, innovation, conception, design management, service design and agile transformation. I implemented thousands of iterative improvements to the online store. I worked as a freelancer, remote and later in a permanent position. The responsibilities were all areas of UX, design and product development. There was a close collaboration with many departments, subsidiaries and external suppliers for software development, customer service, IT, marketing, SEO, content, logistics and law.