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Generative Art for McCafé


Ad agency TBWA Berlin was creating an Advent calendar Facebook App for McCafé. Each day you could open a new window and find a digital present.


No custom tailored presents were available. If two users opened a door on the same day they'd find exactly the same media inside.


I came up with the idea to provide each user a custom snowflake. Each user that opened one specific door received a custom snowflake that no other user had. It was generated by a script I wrote in Processing. The shape variations and colors were endless: