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Iterative Product Development

Family-owned company Thomann is one of Germany's hidden champions as an e-commerce pioneer. It was founded in 1954 and from 1996 accessible online. They supply millions of musicians worldwide.

My Role

I supported Thomann from 2013–2019 as Head of UX and was part of the e-Commerce Management Team. I contributed to the areas of product design, UX strategy, innovation, conception, design management, service design, and agile transformation. There was a close collaboration with a variety of departments, subsidiaries, and external suppliers for software development, customer service, IT, marketing, SEO, content, logistics, and law.

Milestones

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