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Adidas Campaign App With a Game Mechanics Challenge

Adidas Locker Room with an open book


As an UX Architect I worked together with a huge team at TBWA Berlin to create an app for Adidas to promote their newly launched fitness tracker miCoach and the German national soccer team's jersey.



I could add vital elements that helped launching a successful app. To mention a few of those:

  1. I proposed to create a bilingual documentation to communicate the app's architecture and interface which was approved. I constantly added or revised relevant information. It was shared amongst client, team, and external companies.
  2. I contributed gaming mechanics that transformed the static campaign idea into a digital challenge for the users.
  3. I created user flows, wireframes, and sitemaps as a working template for designers and copywriters. Later on those elements were also used by the developers.
  4. I provided UX copywriting for an easy to use interface.

A color coded sitemap I created in OmniGraffle.
Further examples of the documentation including game mechanics, wireframes and bilingual technical specifications.

Impressions of the Final Adidas Campaign App

You can find many more infos, videos, final artworks, and the campaign on Lucio Regner's page who was one of the creative directors. Studio Aiko provided the 3d models and renderings for the locker room as the central part of the app's UI.