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How to Improve Digital Products With an Informational Poster

Two hands are holding a petri dish in the laboratory

Digital Diagnostic's

As User Experience Architect @ TBWA Berlin i was confronted with the client's problem to be unaware of potentials how to improve their digital products. As a solution I created a poster and a book called digital diagnostiqs. It's meant as an inspirational source to discover potential for improvements in various fields and disciplines. It was released under Creative Commons licence and many aspects are still valid today.

Poster with ideas for improvements for digital products

Improving Digital Products Today

Digital products have become an integral part of our lives, with millions of people relying on websites, mobile apps, and other digital products for everything from shopping to communication. If you're responsible for designing or managing digital products, it's important to ensure that your products are optimized for web findability, social sharing, mobile optimization, analytics, usability, and device optimization. In this article, we'll provide some tips on how to improve these key areas.

Web Findability

How easy it is for users to find your website through search engines like Google, Bing, or Baidu. To improve web findability, you can:

Social Sharability

How to motivate users to share your content on social media platforms like TikTok, Twitter, and Instagram. To improve social sharing, you can:

Mobile First Optimization

Make it a priority that your website or mobile app works well on mobile devices. To improve mobile optimization, you can:

Tracking and Analytics

How do your users behave on your website or mobile app. To improve analytics, you can:


Make your website or mobile app as easy to use and navigate as possible. To improve usability, you can:

Device Optimization

Make the experience as native as possible to every device, operating system, and browser. To improve device optimization, you can:

Beyond mobile phones and laptops consider smart TVs, cars, game consoles, personal assistants as rising categories for devices connected to the internet and your digital services.

Final Thoughts

Optimizing your digital products for web findability, social sharing, mobile optimization, analytics, usability, and device optimization can help improve the overall user experience and drive engagement and conversions. By implementing the tips outlined in this article, you can ensure that your products are optimized for success and that users have a positive experience interacting with your brand.