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Huuuuge Sitemap for Roche

Work  ✺  Healthcare

Quantified dimensions of multinational healthcare and Pharma company La Roche AG with a gigantic hand-drawn sitemap diagram.

Women in laboratory


As User Experience Architect at TBWA Berlin I worked on multiple projects for multinational healthcare company F. Hoffmann-La Roche AG.


TBWA wanted to offer a full redesign for the Pharma section of No insights about the complexity and quantity was available.


To quantify the dimensions of the site and get an idea about the different templates, illustrations, embedded apps, and such I created sitemap in Omnigraffle:

Humongous sitemap

General Responsibilies of a User Experience Architect

The role of a UX architect is to design and structure the user experience for digital products, such as websites and mobile applications, in order to create an intuitive and seamless user experience. The UX architect works closely with other members of the product team, including designers, developers, and project managers, to ensure that the user experience is consistent with the product's objectives and user needs.

The specific responsibilities of a UX architect can vary depending on the organization and project, but some of the common duties include:

  1. Conducting user research: The UX architect works to understand the user's needs and preferences by conducting user research, including surveys, focus groups, and interviews.
  2. Creating user personas: The UX architect creates fictional characters that represent the different types of users that the product is intended for, based on user research.
  3. Developing user scenarios: The UX architect develops scenarios that represent different use cases for the product, based on user research and user personas.
  4. Creating sitemaps, wireframes and prototypes: The UX architect creates wireframes and prototypes to illustrate the structure and flow of the product, and to test user feedback and usability.
  5. Collaborating with designers and developers: The UX architect works closely with designers and developers to ensure that the user experience is consistent with the product's objectives, and that it is technically feasible to implement.
  6. Conducting usability testing: The UX architect conducts usability testing to gather feedback from users and to identify areas for improvement.

Overall, the UX architect plays a critical role in ensuring that digital products are designed with the user in mind, and that they are intuitive, easy to use, and meet the needs of the intended audience.